LEADER 04289cam 2200637 a 4500001 ssj0000478056 003 WaSeSS 005 20190313051101.0 006 m d 007 cr n 008 110329s2009 quca sb 001 0 eng d 010 2010549421 016 20089055276 020 9780773534353 (bound) 020 0773534350 (bound) 020 9780773534520 (pbk.) 020 0773534520 (pbk.) 035 (WaSeSS)ssj0000478056 040 NLC |beng |cNLC |dBTCTA |dYDXCP |dBAKER |dCDX |dBWX |dSUC |dVP@ |dGPRCL |dALAUL |dOCLCA |dDLC |dWaSeSS 042 lccopycat 043 n-cn--- 049 EREENEHH 050 00 F1034.2 |b.P58 2009 055 01 FC242 055 0 FC242 |bP678 2008 055 00 FC242 |bP65 2009 082 04 327.71009/045 |222 100 1 Potter, Evan H. |=^A349426 245 10 Branding Canada |h[electronic resource] : |bprojecting Canada's soft power through public diplomacy / |cEvan H. Potter. 246 30 Projecting Canada's soft power through public diplomacy 260 Montreal : |bMcGill-Queen's University Press, 300 xvi, 368 p. : |bill. ; |c24 cm. 504 Includes bibliographical references and index. 505 0 1. Introduction: Canada's warm but fuzzy international image -- 2. What is public diplomacy? -- 3. The origins and development of Canada's public diplomacy / Sean Rushton -- 4. Public affairs and international cultural relations -- 5. International education -- 6. International broadcasting and new media -- 7. The economic face of public diplomacy: international business promotion and tourism / Jason Bouzanis -- 8. The practice of public diplomacy -- 9. How to brand Canada: experiences on the ground -- 10. A new architecture for Canada's public diplomacy. 506 Available only to authorized users. 520 The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general. 538 Mode of access: World Wide Web 650 0 Diplomacy. |=^A18565 650 0 Public relations and politics |zCanada |xHistory. |=^A37505 650 6 Diplomatie. 650 6 Relations publiques et politique |zCanada |xHistoire. 651 0 Canada |xForeign relations |y1945- |=^A46163 651 0 Canada |xRelations. |=^A44544 651 6 Canada |xRelations extérieures |y1945- |=^A44544 651 6 Canada |xRelations avec l'étranger. |=^A44544 655 0 Electronic books. |=^A491897 856 40 |zFull text available from Ebook Central - Academic Complete |uhttps://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=3332042 947 (OCoLC)ocn229034856 949 CLICK ON WEB ADDRESS |wASIS |hJOYNER188 949 CLICK ON WEB ADDRESS |wASIS |hHSL77 949 CLICK ON WEB ADDRESS |wASIS |hJMUSIC60 596 1 3 4 998 3998120