Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
| Author/creator |
McLaughlin, Edward W. (Edward William) |
| Other author/creator | Rao, Vithala R. |
| Format | Book and Print |
| Publication Info | New York : Quorum Books, 1991. |
| Description | xii, 189 pages : illustrations ; 24 cm |
| Subject(s) |
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| Bibliography note | Includes bibliographical references (p. [181]-186) and index. |
| LCCN | 90026408 |
| ISBN | 0899305253 (alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HD9321.5.M28 1991 | ✔ Available | Place Hold |