ECU Libraries Catalog
Marketing research
MLA
Aaker, David A, and George S Day. Marketing Research. 3rd ed. New York: Wiley, 1986.
APA
Aaker, D. A, & Day, G. S. (1986). Marketing research. 3rd ed. New York: Wiley.
Chicago
Aaker, David A., and George S Day. Marketing Research. 3rd ed. New York: Wiley, 1986.
