ECU Libraries Catalog

MLA

Aaker, David A, and George S Day. Marketing Research. 3rd ed. New York: Wiley, 1986.

APA

Aaker, D. A, & Day, G. S. (1986). Marketing research. 3rd ed. New York: Wiley.

Chicago

Aaker, David A., and George S Day. Marketing Research. 3rd ed. New York: Wiley, 1986.