ECU Libraries Catalog

MLA

Aaker, David A. Developing Business Strategies. 2nd ed. New York: J. Wiley & Sons, 1988.

APA

Aaker, D. A. (1988). Developing business strategies. 2nd ed. New York: J. Wiley & Sons.

Chicago

Aaker, David A. Developing Business Strategies. 2nd ed. New York: J. Wiley & Sons, 1988.