Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
| Other author/creator | Roberts, Mary Lou. |
| Other author/creator | Wortzel, Lawrence H. |
| Format | Book and Print |
| Publication Info | Cambridge, Mass. : Ballinger Pub. Co., 1984. |
| Description | xxv, 349 pages : illustrations ; 25 cm |
| Subject(s) |
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| Local note | Little-246662 - $35.00 |
| General note | Includes index. |
| Bibliography note | Bibliography: p. 301-330. |
| LCCN | 84012288 |
| ISBN | 0884109860 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.3 .M278 1984 | ✔ Available | Place Hold |