| Contents |
Overview of sport management. Definition, evolution, and curriculum / Bonnie L. Parkhouse -- Career considerations / Dennie R. Kelley ... [et al.] -- Research, theory, and practice / Keith W. Lambrecht -- Theoretical foundations. Accounting and budgeting / Otho G. Bendit, Linda S. Koehler -- Economics / Larry DeBrock -- Sports law : the theoretical aspects / Glenn M. Wong -- Sports law : product liability and employment relations / Annie Clement -- Communications / Bruce Watkins -- Management / P. Chelladurai -- Sport marketing / William A. Sutton -- Applied areas. Accounting and budgeting / Otho G. Bendit, Linda S. Koehler -- Economics in sport / Steve Houlihan, Larry DeBrock -- Sports law case studies : the application / Glenn M. Wong -- Sports law : product liability and employment relations / Annie Clement -- Collegiate trademark licensing / William R. Battle III, Barbara Botsch Bailey, Bruce B. Siegal -- Communications / Bruce Watkins -- Personnel issues / Jed Friend -- Sport marketing / Dianna P. Gray. |
