The marketing mix explained / a TV Choice production.
| Other author/creator | Nellist, David. |
| Other author/creator | TV Choice Productions. |
| Format | Video (DVD) |
| Publication Info | Bromley, Kent : TV Choice, ©2004. |
| Description | 1 videodisc (25 min.) : sound, color ; 4 3/4 in. |
| Subject(s) |
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| Variant title | Subtitle on container and disc label: Beyond the "4 Ps" |
| Contents | Introduction -- So what are the four Ps? -- What product do you make? -- Product life cycle -- Market research -- Place -- Price -- Cost-based pricing -- Market penetration pricing -- Promotion -- Seven Ps? |
| Abstract | The marketing mix is central to marketing and this entertaining guide goes to the heart of it. Simple illustrations explain the four Ps of marketing: the concepts of product, price, place, and promotion, along with why they are important. With the growth of the service sector three more Ps - people, process, and physical evidence - have become increasingly significant. The product life cycle, the role of marketing research, and the Internet are also examined. |
| General note | Originally produced in 2002. |
| Performer | Presented by David Nellist. |
| Technical details | DVD. |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | Compact DVDs | HF5415 .M37 2004 DVD | ✔ Available | Place Hold |