Conversations with marketing masters

Conversations with marketing masters / Laura Mazur and Louella Miles.

Author/creator	Mazur, Laura
Other author/creator	Miles, Louella.
Format	Book and Print
Publication Info	Chichester ; Hoboken, NJ : John Wiley, ©2007.
Description	236 pages : portraits ; 24 cm
Supplemental Content	Table of contents only
Subject(s)	Marketing. Marketing--Management. Marketing personnel--Interviews.

Contents	Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Bibliography note	Includes bibliographical references and index.
LCCN	2006036078
ISBN	9780470025918 (cloth : alk. paper)
ISBN	0470025913 (cloth : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .M374 2007	✔ Available	Place Hold