LEADER 01892cgm  2200445Ia 4500001    ocm57697967
003    OCoLC
005    20141211193030.0
008    050221s2000    ilu019            vleng d
007    vd*mvaizu
020    0917159047 : |c$107.00
020    9780917159046 : |c$107.00
028 42 244 |bLearning Seed
035    (Sirsi) o57697967
035    (OCoLC)57697967
040    VYS |cVYS |dOCLCQ |dMNM |dERE |dUtOrBLW
049    EREA
050 00 HD69.B7
082 04 658.8 |221
090    HD69.B7 |b.B73 2000 DVD
245 00 Brand marketing : |bwhy we eat, drink, and wear brand names.
246 30 Why we eat, drink, and wear brand names
260    Lake Zurich, IL : |bLearning Seed, |c©2000.
300    1 videodisc (19 min.) : |bsound, color with black and white sequences ; |c4 3/4 in. + |e1 guide (16 pages, 22 cm) in container 26 x 19 x 4 cm
336    two-dimensional moving image |2rdacontent
337    video |2rdamedia
338    videodisc |2rdacarrier
500    Subtitle from container.
520    The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.
538    DVD.
546    Closed-captioned for the hearing impaired.
650  0 DVD-Video discs. |=^A512643
650  0 Marketing. |=^A16179
650  0 Brand name products. |=^A83735
650  0 Video recordings for the hearing impaired. |=^A251096
710 2  Learning Seed Company, |epublisher. |=^A259416
994    C0 |bERE
596    1
998    1066007