The culture and commerce of publishing in the 21st century

The culture and commerce of publishing in the 21st century / Albert N. Greco, Clara E. Rodríguez, and Robert M. Wharton.

Author/creator	Greco, Albert N., 1945-
Other author/creator	Rodriguez, Clara E., 1944-
Other author/creator	Wharton, Robert M.
Format	Book and Print
Publication Info	Stanford, Calif. : Stanford Business Books, 2007.
Description	viii, 262 pages : illustrations ; 27 cm
Supplemental Content	Table of contents only
Subject(s)	Publishers and publishing--United States.

Variant title	Culture and commerce of publishing in the twenty-first century
Contents	Changes in the book-publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing : "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.
Bibliography note	Includes bibliographical references (p. [223]-256) and index.
LCCN	2006019876
ISBN	0804750319 (alk. paper)
ISBN	9780804750318

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z471 .G743 2007	✔ Available	Place Hold