The fortune at the bottom of the pyramid / C. K. Prahalad.
| Author/creator |
Prahalad, C. K. |
| Format | Software, Book, Print, and Electronic |
| Publication Info | Upper Saddle River, NJ : Wharton School Publishing, ©2005. |
| Description | xix, 401 pages : illustrations ; 24 cm + + 1 CD-ROM (4 3/4 in.) |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Contents | PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela. |
| Bibliography note | Includes bibliographical references and index. |
| Technical details | System requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX. |
| LCCN | 2004054591 |
| ISBN | 0131467506 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HD2932 .P73 2005 | ✔ Available | Place Hold |