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||The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
|Bibliography note||Includes bibliographical references (p. 171-195) and indexes.|
|ISBN||0805844880 (hbk. : alk. paper)|