Advertising to children on TV : content, impact, and regulation

Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

Author/creator	Gunter, Barrie
Other author/creator	Oates, Caroline.
Other author/creator	Blades, Mark.
Format	Book and Print
Publication Info	Mahwah, N.J. : Lawrence Erlbaum, ©2005.
Description	ix, 209 pages ; 24 cm
Subject(s)	Television advertising and children. Advertising and children.

Contents	The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
Bibliography note	Includes bibliographical references (p. 171-195) and indexes.
LCCN	2004043266
ISBN	0805844880 (hbk. : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HQ784.T4 G858 2004	✔ Available	Place Hold