ECU Libraries Catalog

Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

Author/creator Gunter, Barrie
Other author/creatorOates, Caroline.
Other author/creatorBlades, Mark.
Format Book and Print
Publication InfoMahwah, N.J. : Lawrence Erlbaum, ©2005.
Descriptionix, 209 pages ; 24 cm
Contents The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
Bibliography noteIncludes bibliographical references (p. 171-195) and indexes.
LCCN 2004043266
ISBN0805844880 (hbk. : alk. paper)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HQ784.T4 G858 2004 ✔ Available Place Hold