LEADER 02121cam  22004094a 4500001    ocm57465817
003    OCoLC
005    20141211182932.0
008    050112s2005    enka     bf   001 0 eng  
010      2005000863
020    0749443812
035    (Sirsi) o57465817
035    (OCoLC)57465817
040    DLC |cDLC |dYDX |dYBM |dOCLCQ |dBAKER |dERE |dUtOrBLW
042    pcc
049    EREE
050 00 HF5718.3 |b.F67 2005
082 00 808/.066659 |222
100 1  Foster, John, |d1926- |=^A603217
245 10 Effective writing skills for public relations / |cJohn Foster.
250    3rd ed.
260    London ;Sterling, VA : |bKogan Page Ltd., |c2005.
300    xiv, 258 pages : |billustrations ; |c24 cm.
336    text |2rdacontent
337    unmediated |2rdamedia
338    volume |2rdacarrier
490 1  PR in practice series
504    Includes bibliographical references and index.
505 0  The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
650  0 Business writing |vHandbooks, manuals, etc. |=^A446305
650  0 Public relations |vHandbooks, manuals, etc. |=^A1013784
830  0 PR in practice series. |=^A603218
856 41  |3Table of contents |uhttp://www.loc.gov/catdir/toc/ecip056/2005000863.html
994    C0 |bERE
596    1
998    1007134