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Cover image for Case theory in business and management

Case theory in business and management

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Cover image for Qualitative methods in management research

Qualitative methods in management research

Location Call # Status
Joyner - General Stacks HD30.4 .G85 2000 ✔ Available
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Marketing

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Cover image for Journal of service theory and practice

Journal of service theory and practice

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Cover image for Applying qualitative methods to marketing management research

Applying qualitative methods to marketing management research

  • 2004
  • Format: Book
Location Call # Status
Joyner - General Stacks HF5415.13 .A664 2004 ✔ Available
Cover image for The AMA handbook of marketing for the service industries

The AMA handbook of marketing for the service industries

  • 1991
  • Format: Book
Location Call # Status
Joyner - General Stacks HD9980.5.A53 1991 ✔ Available