ECU Libraries Catalog

Three Threats to Brand Relevance : Strategies That Work

Author/creator Aaker, David A. Author
Format Electronic and Book
Publication InfoJossey-Bass [Imprint] Hoboken : John Wiley & Sons, Incorporated
Description52 p.
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Series J-B Short Format Ser.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN1118658027 (E-Book) Active Record
ISBN9781118658024
Standard identifier# 9781118658024
Stock number00028608

Available Items

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available