Three Threats to Brand Relevance : Strategies That Work
Author/creator |
Aaker, David A. Author |
Format | Electronic and Book |
Publication Info | Jossey-Bass [Imprint] Hoboken : John Wiley & Sons, Incorporated |
Description | 52 p. |
Supplemental Content | Full text available from Ebook Central - Academic Complete |
Subject(s) |
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Series | J-B Short Format Ser. |
Access restriction | Available only to authorized users. |
Technical details | Mode of access: World Wide Web |
Genre/form | Electronic books. |
ISBN | 1118658027 (E-Book) Active Record |
ISBN | 9781118658024 |
Standard identifier# | 9781118658024 |
Stock number | 00028608 |
Available Items
Library | Location | Call Number | Status | Item Actions | |
Electronic Resources | Access Content Online | ✔ Available |