| Contents |
Introduction: Innovation in Crisis -- The Challenge of Innovation -- Clarity and Opportunity -- A Final Thought -- 4th Generation RandD -- Continuous and Discontinuous Innovation -- From 3rd to 4th Generation RandD -- The Approaches to Innovation -- Competitive Architecture: The External Framework -- The Language of Innovation: Theory and Architecture -- Architecture and Capability Development -- Defining Customer Value in a Discontinuous Market -- Dominant Design -- Product, Service, and Process Innovation -- Product, Service, and Distribution Platforms -- The Innovation Cycle: Architecture, Capability, Platforms, and Products -- Market Architecture as a Business Process -- Organizational Capability: The Internal Framework -- Information, Knowledge, and Capability -- Learning and Knowledge -- The Learning Curve -- The Path to Wisdom -- Tacit and Explicit Knowledge -- Communities of Practice -- The Story behind the Story of Apollo 13 -- The Knowledge Channel and Market Development -- Market Research for Discontinuous Innovation -- The Knowledge Channel -- Market Development -- Point of Use and the Internet -- Managing Knowledge and Financial Assets -- Accounting -- Finance and Decision Making -- Investing in the Future at Intel -- Signal and Noise -- Organizational Architecture -- Organization Design and Asset Management -- Obstacles to Innovation -- Sustaining and Disruptive Innovations -- Learning and Unlearning -- The Hierarchy -- Specialization -- The New Organization: Delayering and Relayering. |
