| Other author/creator | Harrison, Eddie. |
| Other author/creator | Rose, Jim (Jim M.) |
| Other author/creator | Roberts, Kevin, 1949- |
| Other author/creator | Greenfield, Jeff. |
| Other author/creator | WTTW National Productions. |
| Other author/creator | WTTW (Television station : Chicago, Ill.) |
| Other author/creator | Public Radio International. |
| Other author/creator | BusinessWeek (Firm) |
| Other author/creator | Public Broadcasting Service (U.S.) |
| Other author/creator | Films for the Humanities & Sciences (Firm) |
| Portion of title |
International branding in the twenty-first century |
| Variant title |
Title on container: CEO exchange : international branding in the 21st century |
| Series |
CEO exchange
CEO exchange. UNAUTHORIZED
|
| Abstract |
Features in-depth interviews with CEOs regarding high-level business issues, before a stage audience at the London Business School. Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media. |
| General note | 20 part series. Originally broadcast in 2000 as a segment of: CEO exchange. |
| Credits | Camera, Emmett Wilson ... [et al.] ; music, James Hoffman, Robert Rans. |
| Performer |
Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker. |
| Technical details | DVD. |
| Language | Closed-captioned. |
| Other title |
CEO exchange (Television program) |
| Publisher number | FFH 30237 Films for the Humanities & Sciences |
| Publisher number | 30237 Films for the Humanities & Sciences |
